Ating Dibdibin, The National Breast Cancer Screening Program
ICanServe partners with Marikina City through Mayor Marides Fernando for its flagship program,”Ating Dibdibin, the first community based breast cancer screening program in the country.
“Ating Dibdibin” will be launched on June 9 after the 8:30am flag ceremony, followed my a MOA signing, press conference and a motorcade to all 16 barangays participating in the program.
This is a very vital program for a country with the highest incidence of breast cancer in Southeast Asia.
Lea Salonga, multiawarded singer and actress, leads the campaign designed and produced by volunteers of the Jimenez Basic ad agency.
ICanServe will train the medical staff, barangay and family health workers the early breast cancer detection techniques so they can teach the female residents of Marikina . During each training, free breast clinical exam shall be given.
Catering to women ages 35 to 74, the program aims to reach about 54,000.
The program will put at the forefront the ICanServe network of breast cancer survivor volunteers who will encourage the women to take charge of their health. And to tell them there is nothing to fear.
The first line of defense is information. The more one knows, the earlier one can catch it, the better the chances at fighting it. Early diagnosis also means a less costly treatment.
Both Marikina and ICanServe will commit to help source funds for women who will test positive for breast cancer.
Volunteers and sponsors are more than welcome to help the program. Cities all over the country are invited to partner with ICanServe.
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